Modular Furniture Greenfield

A new venture without an operating playbook.

The founders had market understanding but no operating playbook for a manufacturing setup. They needed strategic alignment with the long-term vision, a working facility, the talent to run it, and managerial controls to govern the organization - all from day one.

Build the operating system before the factory commissions.

Greenfield setups fail when operational systems lag plant commissioning. We sequenced the build: org structure first, processes second, plant commissioning third, with management controls and talent in parallel.

The interventions, in order.

• Strategic roadmap + team structure — Long-term vision translated into team architecture and accountabilities.
• Greenfield facility execution — Plant commissioned, processes documented, managerial controls and operational logistics established.
• Talent management + leadership — Hired and trained a motivated team with strong managerial capability from day one.
• Production - sales planning rhythm — Strong S&OP supporting fulfilment and customer commitments.

Numbers, not deliverables.