+38% region / +29% category
Luxury Doors and Windows Maker
Luxury doors and windows maker working with builders, architects and planners through the entire design-to-installation cycle.
01The context
An ineffective sales plan capping a strong product.
The product was strong. The customisation discipline was high. But the sales plan was generic across regions and categories, the review system was weak, and the organizational structure didn't map to the customer journey.
02The diagnosis
Region and category discipline together.
Sales motion needed to be region-wise AND category-wise to match the actual customer pattern. Org structure needed roles aligned to the design-to-installation cycle.
03What we installed
The interventions, in order.
- Region- and category-wise sales plan — Targets and incentives per region and per category. Specific accountability.
- Organization structure — Roles aligned to the design-to-installation cycle. Sales, order execution, manufacturing, fulfilment - clear accountabilities.
- Sales-MIS rhythm — Performance tracked weekly with clear corrective interventions.
04The outcomes
Numbers, not deliverables.
+38%Region-wise sales
+29%Category-wise sales
+22%OTIF
31%CAGR YoY
Your story
Two hours. One conversation. On us.
Bring the question. We bring twelve years of pattern recognition.