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SMB Catalyst

O&E pod

Trading and distribution

Distributors, importers, and channel businesses scaling beyond INR 100 Cr.

Signals

Patterns we see when this sector hits the wall

  • Inventory days rising while revenue is flat

  • Distributor margins compressed by silent leakage

  • No real distribution analytics in the field

Recent engagements

Where we have run this playbook

  • Sources Unlimited
  • Tiles and surfaces catalog AI

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