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SMB Catalyst

K&S pod

Product and technology

Product and tech firms inside the SMB band — typically post-bootstrap.

Signals

Patterns we see when this sector hits the wall

  • GTM and engineering are running on different cadences

  • Pricing and packaging is not periodic

  • Investor cadence is more polished than internal cadence

Recent engagements

Where we have run this playbook

  • Pod K&S product engagements

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